The ‘80s were a dark time for New Zealand men. Wine had effectively replaced beer. So Morton Coutts set to work brewing a sophisticated lager that would give wine a run for its money. The result was Export Dry. Dry’s extended batch fermentation and long cool maturation process created a premium lager that did the impossible. Anyone can make a beer that is refreshing and anyone can make a beer that is full of flavour, but only Morton could brew one that did both. Thanks to its sophisticated taste, men could finally say no to wine.
